Sometimes you may wish to send an email to a group of people. If the group is relatively small, then it's usually okay to simply send the email from your own email application such as Outlook or Gmail. However, if the recipient group is large, do NOT send them from your own email application.
Why it's problematic sending emails to large groups from your own email application
- Most email providers have limits on the number of recipients per email, to prevent spam and abuse.
- If you send to a large number of recipients, your email may be designated as spam and not delivered to some recipients.
- If you're using the "CC" field, everyone can see all the other recipients, which can be a privacy issue, especially if you're sending to a large group.
- If you're using the "BCC" field, people will not see their own email address in the "To" field, so your email will feel less personal to your recipients and more "spammy".
What is a better to send emails to large groups of people?
- If your email is to provide news or updates, consider using an e-Newsletter service. Services like these ensure that your email gets delivered successfully and are also compliant with anti-spam legislation.
- If your email carries an important message that you want recipients to read individually, send it from a customer relationship management (CRM) system. This lets you send a conventional email to a large group of people without exposing everyone's personal details to other recipients. These systems are also designed to ensure deliverability.
To learn more about the best way to send emails to large groups of people, contact your Sporty representative at support@sportsground.com