The most common reason that your site does not come up in Google search results is that your website is very new. If this is the case, Google simply does not know that it exists yet. Google "crawls" the web and "indexes" websites on a regular basis - your site could be indexed within the next two days, or even in the next two weeks.
There are however things you do to help get your site noticed faster. You can submit your website's URL to Google using a service called Google Submit URL (you will need to sign in to a Google account to access this page).
Google states on this page:
"Google adds new sites to our index, and updates existing ones, every time we crawl the web. If you have a new URL, tell us about it here. We don't add all submitted URLs to our index, and we can't make predictions or guarantees about when or if submitted URLs will appear in our index."
Over time, as users visit and use your site, your search rankings will improve. In the meantime, you will need to direct your users to your specific domain name (e.g. www.sporty.co.nz/yourwebsite or www.yourwebsite.co.nz).
There is much more you can do to improve your search rankings. If you are interested in learning more, and how we can help you with this, view our SEO Guide.